Meeting Dr. Lieff
I met Dr. Lieff at Harvard Medical School’s CME publishing course when my colleague, Rusty Shelton, and I taught an advanced workshop on blogging and one on social media. Dr. Lieff attended and over the years his blog “Searching for the Mind” became quite popular for scientists, researchers, doctors, science enthusiasts and students looking to understand how cells communicate within us, within various species of life and interspecies.
The Motivation for Writing a Groundbreaking and Interdisciplinary Book About How Cells Communicate
The Start of the Blog, Searching for the Mind
Growing a blog into a book
The Research in Writing The Secret Language of Cells
Jon: In order to show how ubiquitous cellular communication is, I spent years writing a blog post each week. The posts were summaries of complex review articles in the top journals of microbiology, neuroscience, immunology, genetics, and molecular biology. I basically translated these articles written in almost impenetrable jargon into English. This went on for years until I had enough information for a thorough review of the subject in the form of a book.
The Publishing Path and Book Proposal
Challenges and Lessons from the book proposal process
Writing About Science for Lay Readers and Scientists/Researchers
Promoting The Secret Language of Cells
Building a Community / Author Platform
Creating a Title for a Book — and Knocking it Out of the Park!
The Impact of The Secret Language of Cells
Blogging and Social Media Advice for Authors
Jon: Persistence and hard work. I worked very hard at gathering new information that was astonishing to a wide range of readers and tried to make these dense scientific journal articles easy to understand.